How to setup eCommerce tracking in Google Analytics (Shopify)

Steps:

1. From your Shopify admin, go to Online store > Preferences.

2. In the Google Analytics section, click Manage pixel here.

3. Click Connect your Google account.

4. Select the Measurement ID for the GA4 property you want to connect to your Shopify store.

5. Click Connect your Google Analytics 4 property.

6. Test. Test. Test.

7. We advise you to turn on Google Signals, which will allow for further tracking of demographics, gender and location. Follow our guide here for more.